Archive for the ‘iPod Touch’ Tag
P!nk, along with LaFace/Zomba Label Group and Sony BMG, has entered yet another new kind of marketing with a free application available on the iPhone and iPod Touch.
The application is available on the Apple App Store. Once installed, users will be able to listen to 30-second samples of all tracks available on P!nk’s newest album, Funhouse, which is available today. The application also allows access to restricted fan material such as pictures, videos, biography, etc.
It will only be a matter of time before we see all kinds of applications like this for other artists and let’s bet that the future only holds even more original marketing ideas for the public.
Music site Deezer has now released the first official version of their iPhone and iPod Touch player, and it’s available for download directly on the Apple App Store.
For those of you not familiar with Deezer, it is very similar to iMeem. You can search for songs, artists, albums and stream them directly on your computer without the need to download the song.
Deezer also offers web radios and something they call “SmartRadio” where the service lets you discover new music based on your listening taste. These two features will be the only ones available on the iPhone and iPod Touch at first but Deezer plans on releasing a full featured application that will allow the user to enjoy 100% of the features available in the future.
Marketing, ads, publicity, call it whatever you like, these are around to stay.
As focus drives away from standard media (TV, newspaper, magazines, radio) and converges towards the Internet, streaming content, online magazines, video games, movies, etc., ad agencies and marketing firms are looking for ways to integrate the new media age.
The Apple App Store is a real gold mine for ad agencies. Don’t be surprised to see more and more free “sponsored” games and applications available for download very shortly.
What’s next? Free songs including a 10-second ad break at the beginning? Why not?