Archive for the ‘Marketing’ Tag
P!nk, along with LaFace/Zomba Label Group and Sony BMG, has entered yet another new kind of marketing with a free application available on the iPhone and iPod Touch.
The application is available on the Apple App Store. Once installed, users will be able to listen to 30-second samples of all tracks available on P!nk’s newest album, Funhouse, which is available today. The application also allows access to restricted fan material such as pictures, videos, biography, etc.
It will only be a matter of time before we see all kinds of applications like this for other artists and let’s bet that the future only holds even more original marketing ideas for the public.
We see them on billboards on the highway, we hear them on the radio, see them on web pages, in emails, on television, in movies, and now in games. Ads, marketing, product placement; it’s everywhere.
In this time of political campain, we can see the face of Barack Obama on a virtual billboard in the Burnout: Paradise game on the Xbox 360. Surprising? Well, more or less. There could be a Pepsi ad there and we wouldn’t bother so what’s the difference!
I just think it’s unfair to the viewers/players. General TV and TV shows are free because they are supported and payed for by advertisement. Games are not, so why have ads in them if it doesn’t benefit the players? Just my 50 cents.
Marketing, ads, publicity, call it whatever you like, these are around to stay.
As focus drives away from standard media (TV, newspaper, magazines, radio) and converges towards the Internet, streaming content, online magazines, video games, movies, etc., ad agencies and marketing firms are looking for ways to integrate the new media age.
The Apple App Store is a real gold mine for ad agencies. Don’t be surprised to see more and more free “sponsored” games and applications available for download very shortly.
What’s next? Free songs including a 10-second ad break at the beginning? Why not?