iPhone, iPod users: Get Ready for Ads on Your Device
Marketing, ads, publicity, call it whatever you like, these are around to stay.
As focus drives away from standard media (TV, newspaper, magazines, radio) and converges towards the Internet, streaming content, online magazines, video games, movies, etc., ad agencies and marketing firms are looking for ways to integrate the new media age.
The Apple App Store is a real gold mine for ad agencies. Don’t be surprised to see more and more free “sponsored” games and applications available for download very shortly.
What’s next? Free songs including a 10-second ad break at the beginning? Why not?