Archive for the ‘app store’ Tag
P!nk, along with LaFace/Zomba Label Group and Sony BMG, has entered yet another new kind of marketing with a free application available on the iPhone and iPod Touch.
The application is available on the Apple App Store. Once installed, users will be able to listen to 30-second samples of all tracks available on P!nk’s newest album, Funhouse, which is available today. The application also allows access to restricted fan material such as pictures, videos, biography, etc.
It will only be a matter of time before we see all kinds of applications like this for other artists and let’s bet that the future only holds even more original marketing ideas for the public.
Music site Deezer has now released the first official version of their iPhone and iPod Touch player, and it’s available for download directly on the Apple App Store.
For those of you not familiar with Deezer, it is very similar to iMeem. You can search for songs, artists, albums and stream them directly on your computer without the need to download the song.
Deezer also offers web radios and something they call “SmartRadio” where the service lets you discover new music based on your listening taste. These two features will be the only ones available on the iPhone and iPod Touch at first but Deezer plans on releasing a full featured application that will allow the user to enjoy 100% of the features available in the future.
Marketing, ads, publicity, call it whatever you like, these are around to stay.
As focus drives away from standard media (TV, newspaper, magazines, radio) and converges towards the Internet, streaming content, online magazines, video games, movies, etc., ad agencies and marketing firms are looking for ways to integrate the new media age.
The Apple App Store is a real gold mine for ad agencies. Don’t be surprised to see more and more free “sponsored” games and applications available for download very shortly.
What’s next? Free songs including a 10-second ad break at the beginning? Why not?
The new business model that has been around now for a few years is to build a service around a product so that people are “forced” to spend more money even after having bought the product.
Music, software, games, etc. It has always been around but now is more integrated than before with virtual stores appearing on all games consoles (Wii, PS3, Xbox), music stores specifically designed for specific products (Zune Marketplace, Apple iTunes), and app stores designed only for specific devices (Apple iTunes Store, Android Marketplace).
Now there is a new one joining the hype: the RIM App Center. At first, the application center will support only the new Blackberry Storm touchscreen smartphone but will (probably) be supporting other devices as time goes by.
Each carrier will have their own RIM Application Center so they will be able to control what appears on theirs and maybe have “exclusive” content not available to other carriers.
The non disclosure agreement that Apple enforced on their developers prevented them from ever talking about the reasons why their software was being refused by Apple. This in turn frustrated many programmers as they felt helpless spending so much time and energy on something that would be turned down by the very organization in which they believed in.
Apple announced today that it will send iPhone developers a new agreement without the controversial Non Disclosure Agreement (NDA) that has fueled anger amongst them.
From TechCrunch: “According to Apple, it “put the NDA in place because the iPhone OS includes many Apple inventions and innovations that we would like to protect, so that others don’t steal our work.” But after dealing with public outcry, Apple believed it wasn’t worth it.”
An online iPhone App Store Petition has made it’s way on the PetitionOnline website asking for Apple’s intervention over the “unfair” use of their Non Disclosure Agreements (NDA).
The problem here is that Apple reserves the right to refuse any iPhone/iPod Touch application that has been submitted to the App Store. OK. Sure. That’s fine, but at least tell the programmer why and let them share the reasons to the rest of the community so that others don’t spend countless hours working on a project that will be rejected anyways!