Making YouTube Profitable
Like what you see? Then “Click to Buy”. You will see a lot of this on YouTube from now on.
It’s no secret, Google has been loosing a lot of money with YouTube because it’s not profitable enough. Sure, it’s popular, but it doesn’t bring profits to the company. As a first step in transforming YouTube into a money-making venture, Google started integrating non-intrusive links within certain video pages that promote different type of products and media.
Users will be able to buy the music tracks of certain music videos they like to watch, or buy a game or movie right after watching the preview or teaser. Partnerships have already been made with iTunes and Amazon.