Apple’s Solution to iPhone Lineups

Apple iPhone

Apple iPhone

In an effort to reduce lineups and wait time for customers that would like to buy an iPhone in store, Apple released an online tool that will enable a user to pre-purchase his or her iPhone, choose an AT&T plan to go with it, go through the pre-approval process, and take an appointment to pick it up.

Once all this is done online, the user can then go straight to the counter and get his or her iPhone without having to go through the lineups anymore.



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