Ticketmaster’s Paperless Ticketing is a Success
Filed under: General Tech News | Tags: ac/dc, concerts, electronic tickets, metallica, paperless, tickets |
You get in line to get to your seat at the big event… you get nervous… you don’t have a ticket!
The guy at the counter asks you for your credit card and photo ID, scan’s your card, sees that you purchased your ticket online (or on the phone) and let’s you in. What a relief. It works ! Welcome to paperless ticketing by Ticketmaster.
The primary goal of this system is not to avoid paper waste or for saving money by not having to print tickets and send them by mail (although they do save lots!) but rather to avoid having scalpers sell tickets for 3 times the price and to secure the best seats for the real fans that are part of fanclubs like it was the case for Tom Waits, Metallica and soon AC/DC.